Turn decisions into operating advantage

Fable embeds decision engines where cash, margin and service are won or lost.

For mid-market operators with complex workflows and measurable pressure.

WherePricing, working capital, service, risk
StartQuantify the opportunity before build
ShipProducts that change daily decisions

Impact you can trace

Working capital released10 to 22 percent

Cash released from inventory, receivables and operating policy.

Margin recovered4 to 8 percentage points

Pricing discipline, discount control and mix decisions.

Operating performance6 to 12 percent improvement

Weekly decisions converted into measurable operating movement.

Who we work with

Fable is built for mid-market operators where one recurring decision now carries a visible financial cost.

Geography is not the filter. Operational complexity is.

Manufacturing

Stock, throughput, price and service under pressure.

Distribution and services

DSO, pricing exceptions and margin leakage in live workflows.

Operationally complex independents

Multi-site and multi-channel operations outgrowing habit and inbox.

How signals become governed action

Inputs, policy and workflow context converge into one governed decision path, then route action to the operating owner who can change the result.

Signals Commercial, financial and operational sources
Rules Thresholds, controls and approval constraints
Workflows Actions embedded where teams already operate
Decision engine mapSignals, rules and workflows converge into a decision core, then route governed action to revenue, efficiency, strategy and reliability outcomes.Decision engine mapSignalsRulesWorkflowsRevenueEfficiencyStrategyReliabilityDecision core

Built to decide, not report

Dashboards show what happened. Fable products decide what happens next.

01

No dashboard-only projects

Visibility is useful. Action is the product.

02

No retained advisory drift

No standing deck cycle. No theatre.

03

No chatbot wrappers

The value is in the rule, route, control and owner.

Products for the decisions that move the business

Each engine turns a repeatable decision into governed action: the right input, owner, rule and control.

Revenue Engine

Protect margin without slowing the deal team.

Price corridors, exception routes and segment actions with clear ownership.

2 to 6 percentage points of margin recovered
Efficiency Engine

Release cash without breaking service.

Reorder points, buffers and routing priorities under real demand volatility.

8 to 20 percent working capital release
Strategic Engine

Make capital decisions with downside visible.

Scenarios, sequencing and resource commitments under capital constraints.

15 to 35 percent downside risk reduction
Reliability Engine

Keep decision quality from drifting.

Detect drift, restore performance and stop silent value erosion.

15 to 35 percent decision error reduction

Measured before it scales

We quantify the baseline, test the value and make the control path visible.

01

Finance-recognised baseline

If finance cannot recognise the number, the number does not count.

02

Visible assumptions

Inclusions, exclusions, haircuts and controllable levers stay explicit.

03

Named owner

No engine scales without an operator, gate and control cadence.

Start where pressure is visible

Pick one decision with a real cost. We test the value, then build the engine.

If the QOA cannot quantify measurable upside, you do not pay for it.