Map the decision
We identify the recurring choice, accountable operator, constraints and value at stake.
Engines for the decisions that matter
Fable connects the systems of record you already run to forecast what happens next, compare the permitted actions and recommend what to do now.
Across revenue, cash, supply, workforce, operations, risk and trading, for UK and US upper-mid-market and enterprise operators.
01EvidenceERP, CRM, billing, vendor-management, workforce and operating records joined at the cutoff02ForecastOutcome, timing and uncertainty estimated before action03DecisionNamed action tied to authority, constraints and expected effect
From five systems to one decision.
Follow one project through the Project Margin Rescue Engine as it joins the cross-system record, forecasts margin with production ML and prices each permitted action through financial attribution.
01Join the operating record
Five systems describe one project five ways. Fable joins them at the weekly cutoff and strikes the figure that no longer holds.
Source recordsJoined position
- ERP$4.12mHarbour East Ph2
- PSA1,960 hoursHE phase 2 delivery
- Billing$410kHarbour East, contract 2
- Procurement$0.94mHarbour E. works package
- PMO$5.63mHarbour East P2
Harbour East, phase 2Five identities resolved to one project
Contract value$6.80mContract
Cost to date$4.12mERP
Committed supplier cost$0.94mProcurement
Unbilled WIP$410kBilling
Unpriced variation$260kPSA hours outside contract scope
Estimate at completion$5.83m$5.63mPMO report, 6 weeks old
Matched onProject identity, contract, cost centre and period, with the most authoritative source kept for each figure.
02Forecast the outcome
Production models forecast margin at completion as a range, with the likely timing of a breach and what is driving it.
Margin at completion10th to 90th percentile range
- Weekly estimate
- Central forecast
- Forecast range
- Margin floor 12%
18%15%12%9%6%
Likely breach
CutoffWeek 4Week 8Week 12Completion
- Central margin at completion
- 10.4%
- Probability below the floor
- 68%
- Likely breach
- Weeks 5 to 8
DriversUnpriced variation, labour burn 9% above plan and supplier price drift.
03Recommend the next action
Every permitted action is priced in margin and cash. One is held for capacity, the rest re-rank and the top action gets an owner.
Permitted actionsPriced in margin and cash
RankAction and ownerExpected effect
- 01Submit change orderAwaiting ownerCommercial lead · due Friday+$190k to $260k margin+$140k cash within 45 days
- 0302Issue milestone invoiceFinanceNo margin change$310k cash, 3 weeks earlier
- 0403Restate estimate at completionProject controlsForecast restatedBefore month-end close
- 02HeldCorrect supplier costProcurementProcurement at capacity this week+$40k to $70k marginCash neutralReconsidered at the next cutoff
ConstraintProcurement is at capacity this week, so owner time goes to the highest-value permitted actions.
04Measure the result
Exposure, expected effect and observed outcome are tracked separately, so finance can recognise what the action changed. Every result is fed back to the engine.
Value recordHarbour East, phase 2
Exposure
Margin at completion 10.4%, with a 68% chance of finishing below the 12% floor
Expected effect
+$190k to $260k margin from the change order
Completion
Submitted by the commercial lead on Friday
Observed outcome
Accepted at $228k, two cutoffs later
Margin at completion, restated13.3%
Expected range12% floor10.4% forecast13.3% restated
AttributionFinance recognises the $228k against the original exposure, and the outcome is returned to the engine.
Decision Engines for material operating choices.
Two engines shown in detail, from a library of 46 built and ready to deploy for the recurring choices that move margin, cash and capacity.
Intervention ledgerCutoff Monday 08:00, 64 active projects scored
| Rank | Project | Exposure | Recommended action | Expected effect | Status |
|---|---|---|---|---|---|
| 01 | Harbour East, phase 2Margin at completion 10.4% against a 12% floor | $420kMargin | Submit change orderCommercial lead, due Friday | +$190k to $260kMargin | Decision now |
| 02 | Lumen DeliveryBillable WIP held past its milestone | $310kCash | Issue milestone invoiceFinance | $310kCash, 3 weeks earlier | Awaiting approval |
| 03 | Alder ControlsSupplier cost 6% above the purchase order | $95kMargin | Correct supplier costProcurement | +$40k to $70kMargin | HeldProcurement at capacity |
- Exposure ranked
- $825k
- Margin recoverable
- $230k to $330k
- Cash brought forward
- $310k
Range action ledgerCutoff Monday 06:00, 18,400 SKU and branch pairs scored
| Rank | Range | Exposure | Recommended action | Expected effect | Status |
|---|---|---|---|---|---|
| 01 | Alder Chilled, Central11.2 weeks of cover against a 6 week target | $182kWorking capital | Suspend replenishmentSupply planning | $140kCash released | Decision now |
| 02 | Juniper Pantry, NorthService at 91% against a 97% target | $64kSales at risk | Transfer 48 cases from SouthBranch operations | $52kSales protected | Awaiting approval |
| 03 | Elm Bakery, SouthContribution 4.1% after waste | $38kContribution | Review the rangeCategory | Next cutoffDecided with a fresh forecast | Monitor |
- Exposure ranked
- $284k
- Cash released
- $140k
- Sales protected
- $52k
Legacy Business Intelligence vs Fable Decision Engines
Reporting remains useful. Fable adds the forecast, constraint logic and action recommendation required to change the next decision.
| Legacy BI & Dashboards | Fable Decision Engines |
|---|---|
| Shows historical operational data | Forecasts future financial outcomes |
| Requires manual spreadsheet analysis | Recommends specific operational actions |
| Leaves the next action to manual interpretation | Ranks feasible actions across cross-system records |
| Static charts and passive metrics | Machine learning models tied to financial and operational attribution |
How it works.
Start with the records already running the operation. Fable makes the decision path visible, measurable and usable inside the existing workflow.
Join the systems of record
Fable connects the ERP, CRM, billing, workforce, supply, asset and operational records that inform the choice.
Work the recommendation
Your team receives a named action with evidence, uncertainty and expected effect inside the existing workflow.
Applications that hold the operating record.
Fable applications run the customer, finance, collaboration and market records that Decision Engines read and act on. Each owns its records and takes approved actions back through its own controls.
- Fable CorrelCRM and revenue operations
- Fable RostraEnterprise ERP
- Fable QuirkCommunication and collaboration
- Fable EquantAccounting and payroll
- Fable HorizonMetals market data and forecasting
Fable ApplicationsSystems of record
01Correl · CRM
02Rostra · ERP
03Quirk · Collaboration
04Equant · Accounting
Questions worth answering before a pilot.
Enterprise decision software has to work with the systems, controls and commercial model already in place.
Fable works with the systems you already have. Each deployment runs in its own environment, in the region you choose.
How is Fable priced?
An implementation fee, then an annual licence based on results. The licence is around 30% of the measured financial uplift in the first year and 10% to 20% in each year after.
Do we need to replace our systems of record?
No. Fable reads from the ERP, CRM, billing, workforce, supply and operational systems you already run, and sends approved actions back to them.
How long does implementation take?
An opportunity assessment and pilot take a few weeks. Full rollout depends on how many systems are involved and the state of their data, so we plan it once the pilot result is in.
What happens if the pilot does not improve the decision?
We stop or change the scope. Every stage ends with a decision point, and the pilot result against the agreed baseline decides whether we go to production.
Does Fable take actions without approval?
No. Any change to your systems needs a named permission and a person’s approval, and duplicate changes are blocked. Every recommendation, approval and action is recorded.
Where is our data hosted?
A Fable-managed deployment runs in its own AWS account, in the region you choose. For UK clients that is London by default. We can also deploy into your own infrastructure.
Move the Decision That Matters Most
Book a live walkthrough with a Fable representative using the software and decision path that fit your operation.
Human approvalAuthority and permitted actions are explicit.
Tenant isolationClient records stay inside the approved boundary.
Deployment choiceCloud, private cloud or client-controlled infrastructure.