Revenue Engine
Protect margin without slowing the deal team.
Turn price, demand and capacity into a margin control system.
For teams where discount leakage has become normal.
Indicative impact
2 to 6 percentage points of margin recovered
2M to 6M per year on a 100M revenue base.
Binding metrics
- Gross margin
- Contribution margin
- Discount leakage
- Win rate by corridor
- Renewal value
Owner
Pricing or commercial operations owner
Cadence
Weekly
System surfaces
CRM / Billing / ERP / CPQ
First output
Weekly decision list plus a scoreboard your team can run on Monday
First validation
Optional read-only check in 48 to 72 hours using one export
Inputs and levers
What the engine takes in
Inputs
- Current price
- Unit cost
- Baseline demand
- Price elasticity
- Capacity limit
Levers
- List price
- Discount policy
- Segment mix
- Capacity throttle
Outputs
What lands on Monday morning
- Recommended price corridor and exception routes
- Expected demand and revenue
- Gross margin and contribution margin
- Cash and margin impact in pounds
Data sources
Where the engine pulls from
- Price list and discount history
- CRM pipeline and win-loss data
- Competitive benchmarks
Constraints honoured
The lines the engine will not cross
- Discount floor
- Capacity limits
How we get there
QOA: validate the opportunity
Quantify margin upside and define the first price corridor.
Build and deploy
Deploy the engine into sales and approval flow.
Run and improve
Monitor price performance, exceptions and market movement.
Pricing and Demand Optimisation Simulator
Test price changes against demand, revenue and margin in a controlled simulation.